Kelly is the Marketing Manager at C+W O’Brien Architects, responsible for shaping the practice’s brand, communications, and marketing strategy across Ireland, the UK, and Europe. With over a decade of experience in marketing leadership, digital systems, and content development, she plays a key role in supporting CWO’s growth across its residential, data centre and hospitality portfolios.
Her early career focused on digital marketing, operations, and organisational communications, developing a strong foundation in systems, campaign management, and stakeholder engagement. Since joining C+W O’Brien, Kelly has built a structured and data-led marketing function, introducing improved workflows, reporting systems, and multi-channel communication processes that enhance visibility and consistency across the business.
Kelly manages the firm’s external communications, sector publications, digital content, and client events, as well as CRM optimisation, pipeline tracking, and marketing automation. A significant part of her role includes overseeing the firm’s collaboration with partners, driving wider marketing initiatives such as content strategy, campaign coordination, digital engagement, and sector-focused messaging. She brings a strong focus on clarity, brand consistency, and operational efficiency, supporting the delivery of cohesive and strategic marketing outputs.